Social Media Management
As a social media manager, I regularly curate social content from our podcasts: episode cuts, bonus content, promo campaigns, stand up specials, etc. Ensuring growth and developing brand loyalty means having a strong focus on engagement, analytics, and strategy,
work flow
I mainly utilize Photoshop & Final Cut Pro X to deliver weekly content for static and video social posts. Many edits require both vertical and horizontal versions, as well as subtitles captions applied to each piece of content.
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Organized Content Trees
Staying organized is an important foundation for me to work efficiently. I currently utilize Dropbox, Asana, and ClickUp to manage my workflow
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Thumbnail Creation
I typically create 4+ versions of each social thumbnail to ensure proper display for each of the various platform uses.
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Editing
I primarily use Final Cut Pro X to complete video edits, cutting together social clips, producing shows, cutting promotional spots, advertisements, and more.
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Engagement
Engaging with any fanbase is essential. When tasked, I do my best to provide meaningful engagement and conversation to feed brand loyalty and algorithmic glue.
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Growth & Awareness
There's a special sauce that goes into making consistent viral clips; a formula that, to be honest, is constantly changing. I do my best to stay informed on current trends growth tactics.
